Hi, I’m Chijindu, a small business owner like you, navigating the sometimes confusing world of visibility. One challenge I face in my website design service is figuring out how to create small business websites that truly attract, not just visitors, but the right audience for my clients. To get this right, I began researching and […]
Digital marketing is creating and disseminating high-quality messages to attract customers to a business through online platforms and technologies. It covers the use of various strategies and tools, including search engines, social media, email, and websites, to connect with targeted consumers. As of 2024, global internet users have grown to a staggering 5.16b,
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With over 100 million internet users, Nigeria has grown to become Africa’s largest online market. The widespread use of affordable smartphones has made social media platforms like Facebook, Instagram, and WhatsApp central to daily life. Nigeria’s millions of youth are spearheading digital life, with the older population tagging behind. However, the digital environment favors urban
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