Hi, I’m Chijindu, a small business owner like you, navigating the sometimes confusing world of visibility. One challenge I face in my website design service is figuring out how to create small business websites that truly attract, not just visitors, but the right audience for my clients. To get this right, I began researching and […]
It’ll take you a lot of practice to close the gap between good and great marketing campaigns. But here’s a quick hack: study marketing campaign examples from industry leaders, and you’ll slash your learning years down to a matter of days. In this post, I’ll discuss some of the outstanding marketing campaigns in the US
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Today, I’m kicking off a series spotlighting Successful Marketing Campaign Examples, starting with standout campaigns from Nigeria in 2025. These campaigns didn’t just trend; they connected, converted, and left a lasting impression. If you’re looking to learn from real campaigns and apply them to your business, no matter the size, these simplified strategies
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Step back a bit: When did Google AI Overview come out? Google introduced AI Overviews on May 14, 2024, at its yearly developer event. This new feature builds on an earlier tool called the Search Generative Experience (SGE). What Is AI Overview? AI Overview is a generative AI feature that gives quick, easy-to-read summaries at
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A few years ago, when I officially began SEO marketing as a content writer, the game was more straightforward. There weren’t AI overviews to worry about, no AI chatbots like ChaGPT, Perplexity, or Google SGE. Social media platforms were kind to external links, and no one dreamed about zero-click marketing. It was easier to drive
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Digital marketing is creating and disseminating high-quality messages to attract customers to a business through online platforms and technologies. It covers the use of various strategies and tools, including search engines, social media, email, and websites, to connect with targeted consumers. As of 2024, global internet users have grown to a staggering 5.16b,
What is Digital Marketing? A Beginner’s Guide with Examples Read More »
With over 100 million internet users, Nigeria has grown to become Africa’s largest online market. The widespread use of affordable smartphones has made social media platforms like Facebook, Instagram, and WhatsApp central to daily life. Nigeria’s millions of youth are spearheading digital life, with the older population tagging behind. However, the digital environment favors urban
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